ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

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<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the regio...

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Main Authors: Carmen Emilia CHAŞOVSCHI, Gerd HESSELMANN, Otilia-Maria BORDEIANU, Elena BUHAC
Format: Article
Language:English
Published: Universitatii Suceava 2011-06-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
market segmentation
tourism motivation
strategic management
tourism destination
destination management
Online Access:http://revistadeturism.ro/rdt/article/view/72
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spelling doaj-6beb5c0c47f14eaeb6157e42eeaf1eb02021-04-02T20:15:02ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942011-06-01011717654ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATIONCarmen Emilia CHAŞOVSCHI0Gerd HESSELMANN1Otilia-Maria BORDEIANU2Elena BUHAC3Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, RomaniaDirector Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, GermanyFaculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, RomaniaFaculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.</div>http://revistadeturism.ro/rdt/article/view/72market segmentationtourism motivationstrategic managementtourism destinationdestination management
collection DOAJ
language English
format Article
sources DOAJ
author Carmen Emilia CHAŞOVSCHI
Gerd HESSELMANN
Otilia-Maria BORDEIANU
Elena BUHAC
spellingShingle Carmen Emilia CHAŞOVSCHI
Gerd HESSELMANN
Otilia-Maria BORDEIANU
Elena BUHAC
ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
Revista de Turism: Studii si Cercetari in Turism
market segmentation
tourism motivation
strategic management
tourism destination
destination management
author_facet Carmen Emilia CHAŞOVSCHI
Gerd HESSELMANN
Otilia-Maria BORDEIANU
Elena BUHAC
author_sort Carmen Emilia CHAŞOVSCHI
title ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
title_short ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
title_full ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
title_fullStr ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
title_full_unstemmed ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
title_sort analysis of tourism motivation toward market segmentation and strategic management of bucovina destination
publisher Universitatii Suceava
series Revista de Turism: Studii si Cercetari in Turism
issn 1844-2994
publishDate 2011-06-01
description <div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.</div>
topic market segmentation
tourism motivation
strategic management
tourism destination
destination management
url http://revistadeturism.ro/rdt/article/view/72
work_keys_str_mv AT carmenemiliachasovschi analysisoftourismmotivationtowardmarketsegmentationandstrategicmanagementofbucovinadestination
AT gerdhesselmann analysisoftourismmotivationtowardmarketsegmentationandstrategicmanagementofbucovinadestination
AT otiliamariabordeianu analysisoftourismmotivationtowardmarketsegmentationandstrategicmanagementofbucovinadestination
AT elenabuhac analysisoftourismmotivationtowardmarketsegmentationandstrategicmanagementofbucovinadestination
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