Factors Affecting Adoption of Customer Relationship Management System in Mashhad Hospitals
Introduction: Nowadays Healthcare organizations, as business units, need high standard customer relationship management more than other industries. This study is conducted with an organizational perspective, in order to investigate factors affecting adoption of customer relationship management syste...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2014-03-01
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| Series: | مدیریت اطلاعات سلامت |
| Subjects: | |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/1000 |