QUALITATIVE MARKETING RESEARCH FOR THE IDENTIFICATION OF BANK STAFF SATISFACTION

QUALITATIVE MARKETING RESEARCH FOR THE IDENTIFICATION OF BANK STAFF SATISFACTION

We carried out this study in order to identify bank staff satisfaction and to analyse the factors that influence employee satisfaction. The aim of this qualitative research is to identify, clarify and define what is important regarding the topic un...

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Bibliographic Details
Main Author: Reka DOMBI
Format: Article
Language:English
Published: Transilvania University Press 2018-06-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
bank staff
satisfied employee
motivation
organisational climate
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2018/BULETIN%20I%20PDF/04_DOMBI.pdf
Description
Summary:We carried out this study in order to identify bank staff satisfaction and to analyse the factors that influence employee satisfaction. The aim of this qualitative research is to identify, clarify and define what is important regarding the topic under research and to offer bank employees the possibility to understand the essence of the human resources policy applied by the bank.
ISSN:2065-2194

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