The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
Humanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified. Our paper is a “...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2009-11-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/communication/article/view/136 |
| Summary: | Humanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a
twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified.
Our paper is a “journey” through the world of icon textual interferences, which guides our steps to one main destination, that of mapping the
relationship between the signifier and the signified within non-artistic communication. Having as theoretical background M.A.K. Halliday’s theory
on functional grammar (1994) and the social semiotic perspective on colours (Kress, van Leeuwen [1996] 2006), we will analyze the elements that
the identity relationship envisages within the logo of the 2008 European Year of Intercultural Dialogue and within the Romanian national campaign
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| ISSN: | 2065-7943 2067-564X |