Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies = Gestão estratégica aplicada à avaliação da adequação do Six-Sigma para P&D em empresas de bens de consumo
This research assesses the suitability of the Six-sigma program for R&D in FMCG companies. The study also includes an analysis of its potential advantages and challenges for this business area. This was performed through data acquisition using a web-based survey targeting large scale multination...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Instituto Pecege
2016-01-01
|
| Series: | Revista iPecege |
| Subjects: | |
| Online Access: | https://revista.ipecege.org.br/Revista/article/view/37/34 |