Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies = Gestão estratégica aplicada à avaliação da adequação do Six-Sigma para P&D em empresas de bens de consumo

Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies = Gestão estratégica aplicada à avaliação da adequação do Six-Sigma para P&D em empresas de bens de consumo

This research assesses the suitability of the Six-sigma program for R&D in FMCG companies. The study also includes an analysis of its potential advantages and challenges for this business area. This was performed through data acquisition using a web-based survey targeting large scale multination...

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Bibliographic Details
Main Authors: Davidson Lütkenhaus, Marcella Nunes de Freitas
Format: Article
Language:Portuguese
Published: Instituto Pecege 2016-01-01
Series:Revista iPecege
Subjects:
Fast Moving Consumer Goods
DMAIC
Technology Management
Total Quality Management
Bens de Consumo
Gestão de qualidade Total
Gestão de Tecnologia
Online Access:https://revista.ipecege.org.br/Revista/article/view/37/34

Internet

https://revista.ipecege.org.br/Revista/article/view/37/34

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