Determinants of brand loyalty in the apparel industry: A developing country perspective

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate the hy...

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Bibliographic Details
Main Author:	Aobakwe Ledikwe
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2020-01-01
Series:	Cogent Business & Management
Subjects:	brand awareness brand image brand trust brand commitment brand loyalty
Online Access:	http://dx.doi.org/10.1080/23311975.2020.1787736

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