The Determinants of Tourist Preferences of the Mediterranean Region in Turkey

Moving marketing strategies, which are changed through digital channels, into the social media environment, has led to changes in customer preferences in the tourism sector and is affected by the comments made in social media. Despite the fact that numerous studies have examined the impact of online...

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Bibliographic Details
Main Authors: Emrah Sitki Yilmaz, Mehmet Aytekin
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/8/4/81