Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek
Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The fr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2013-11-01
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| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/174 |