Peculiarities of the “I-image” formation of the State Traffic Inspectorate employee of the Ministry of Internal Affairs of Russia under the influence of public opinion

• Main Author: N. V. Lozhkina
• Format: Article
• Language: Russian
• Published: Publishing House of the State University of Management 2021-10-01
• Series: Вестник университета
• Subjects: state traffic inspectorate employee; public opinion; i-image; socio-psychological mechanisms of influence; correctional development program; targeted psychological impact; service behavior; effective psychological technology
• Online Access: https://vestnik.guu.ru/jour/article/view/3040
• ISSN: 1816-4277; 2686-8415

The socio-psychological mechanisms of the influence of public opinion on the formation of the “I-image” of the State Traffic Inspectorate employee as a factor of regulation of official behavior have been investigated. The article considers the problem of forming a positive “I-image” of the State Traffic Inspectorate employee and the search for the optimal psychotechnology for its successful manifestation in the regulation of official behavior in relation to the fact that the decline in the authority of the above-mentioned service in the eyes of the public does not allow us to fully form a positive “I-image”. The psychodiagnostic methods used in the study and the empirical base have been described. The results of the study have been processed and interpreted using descriptive statistics, correlation and factor analysis. Purposeful psychological influence contributes to the formation of a positive “I-image” of the State Traffic Inspectorate employee, which has been proved by an empirical study.