DEVELOPING A VIRTUAL ORGANIZATION: SERENDIPITY OR STRATEGY?

This paper addresses the question of how virtual organizations that yield strategic advantage are formed. The study uses grounded theory to investigate the organizational processes and structure that facilitate the formation of a successful virtual organization. We present a case study of one virtua...

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Bibliographic Details
Main Authors: Shirley Gregor, Arjen Wassenaar, Stewart Marshall
Format: Article
Language:English
Published: Universiti Sains Malaysia 2002-01-01
Series:Asian Academy of Management Journal
Online Access:http://www.usm.my/aamj/7.1.2002/AAMJ%207-1-1.pdf