Personalized Marketing in the Function of the Tourist Destination Improvement

Trends in marketing are changing and adopting new technologies, but what always remains is good content and relevant data. New knowledge, information and use of new tools are often crucial for the success of a company. Modern business in the domain of personal marketing can no longer be efficiently...

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Bibliographic Details
Main Authors: Mitrović Dijana Medenica, Simović Olivera, Raičević Milica
Format: Article
Language:English
Published: Oikos Institute-Researh Center Bijeljina 2019-06-01
Series:ECONOMICS
Subjects:
Online Access:https://doi.org/10.2478/eoik-2019-0011