Bancarización en Milagro: Utilización de servicios electrónicos

• Main Author: Medina-Hinojosa, Deysi
• Format: Article
• Language: English
• Published: Universidad Estatal de Milagro 2011-12-01
• Series: Ciencia UNEMI
• Subjects: Banking; electronic services and clients
• Online Access: http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/22/19

The issue of access to financial services has gained great importance in recent years in Latin America; governments and private financial institutions continue to propose and develop initiatives that seek to promote access to these services. According to studies, the use of the banking system by the public is low in Latin America in comparison to North America and Europe. The rapid evolution of technology has produced enormous changes in the social, economic and political spheres, since these technological tools have become part of practically all areas of our daily lives. It is therefore necessary to assimilate the innovations offered to us by the Ecuadorian financial sector. This essay reports the percentage of the public who use the banking system in Ecuador and Milagro and also the risks and benefits of the use of electronic services. Furthermore it considers how these services optimize transaction banking through the web, ATMs and call centers, among others. Finally it recommends a prudent use of these resources, given that they help to reduce waiting times in banks and avoid the risks associated with the handling of cash.