Sponsorship evaluation in South Africa

Sponsorship evaluation in South Africa

Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There ar...

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Bibliographic Details
Main Authors: Adele D. Berndt, C. L. Koekemoer
Format: Article
Language:English
Published: AOSIS 2001-12-01
Series:Acta Commercii
Online Access:https://actacommercii.co.za/index.php/acta/article/view/3
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spelling doaj-6a09444dad494dc3a1f4031545fe842f2020-11-24T23:24:47ZengAOSISActa Commercii2413-19031684-19992001-12-0111121810.4102/ac.v1i1.33Sponsorship evaluation in South AfricaAdele D. Berndt0C. L. Koekemoer1Rand Afrikaans UniversityAAA School of AdvertisingSponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identification of these objectives is important for the evaluation of sponsorships. The articles proposes some guidelines for the evaluation of sponsorships.https://actacommercii.co.za/index.php/acta/article/view/3
collection DOAJ
language English
format Article
sources DOAJ
author Adele D. Berndt
C. L. Koekemoer
spellingShingle Adele D. Berndt
C. L. Koekemoer
Sponsorship evaluation in South Africa
Acta Commercii
author_facet Adele D. Berndt
C. L. Koekemoer
author_sort Adele D. Berndt
title Sponsorship evaluation in South Africa
title_short Sponsorship evaluation in South Africa
title_full Sponsorship evaluation in South Africa
title_fullStr Sponsorship evaluation in South Africa
title_full_unstemmed Sponsorship evaluation in South Africa
title_sort sponsorship evaluation in south africa
publisher AOSIS
series Acta Commercii
issn 2413-1903
1684-1999
publishDate 2001-12-01
description Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identification of these objectives is important for the evaluation of sponsorships. The articles proposes some guidelines for the evaluation of sponsorships.
url https://actacommercii.co.za/index.php/acta/article/view/3
work_keys_str_mv AT adeledberndt sponsorshipevaluationinsouthafrica
AT clkoekemoer sponsorshipevaluationinsouthafrica
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