ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND
The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that def...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Novosibirsk State University Press
2016-03-01
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| Series: | Mir Èkonomiki i Upravleniâ |
| Subjects: | |
| Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2016_1_10 |