ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND
The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that def...
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| Format: | Article |
| Language: | Russian |
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Novosibirsk State University Press
2016-03-01
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| Series: | Mir Èkonomiki i Upravleniâ |
| Subjects: | |
| Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2016_1_10 |
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Article |
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doaj-69e16090ccf74497865447c6a77bf5b02020-11-24T23:18:58ZrusNovosibirsk State University PressMir Èkonomiki i Upravleniâ2542-04292542-04292016-03-0116 (1)11612510.25205/2542-0429-2016-16-1-116-125ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRANDSevostyanova O. G.0Popova N. A.1Siberian University of Consumers' cooperative societySiberian University of Consumers' cooperative societyThe increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that definition of cost characteristics of a brand is a valuable source of the information at strategic management of the company, hence, the major making competitiveness of trade enterprise.https://nsu.ru/ef/vestnik_ngu_ef/2016_1_10экономическая природа брендаоценка стоимости брендапрогнозирование доходовгенерируемых брендов в будущих периодахметодики Interbrand и V-RATIOthe economic nature of a brandbrand estimation of costforecasting of the incomesgenerated brands in the future periodstechniques Interbrand and V-RATIO |
| collection |
DOAJ |
| language |
Russian |
| format |
Article |
| sources |
DOAJ |
| author |
Sevostyanova O. G. Popova N. A. |
| spellingShingle |
Sevostyanova O. G. Popova N. A. ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND Mir Èkonomiki i Upravleniâ экономическая природа бренда оценка стоимости бренда прогнозирование доходов генерируемых брендов в будущих периодах методики Interbrand и V-RATIO the economic nature of a brand brand estimation of cost forecasting of the incomes generated brands in the future periods techniques Interbrand and V-RATIO |
| author_facet |
Sevostyanova O. G. Popova N. A. |
| author_sort |
Sevostyanova O. G. |
| title |
ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND |
| title_short |
ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND |
| title_full |
ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND |
| title_fullStr |
ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND |
| title_full_unstemmed |
ACTUAL PROBLEMS OF THE ESTIMATION OF COMPETITIVENESS OF THE BRAND |
| title_sort |
actual problems of the estimation of competitiveness of the brand |
| publisher |
Novosibirsk State University Press |
| series |
Mir Èkonomiki i Upravleniâ |
| issn |
2542-0429 2542-0429 |
| publishDate |
2016-03-01 |
| description |
The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that definition of cost characteristics of a brand is a valuable source of the information at strategic management of the company, hence, the major making competitiveness of trade enterprise. |
| topic |
экономическая природа бренда оценка стоимости бренда прогнозирование доходов генерируемых брендов в будущих периодах методики Interbrand и V-RATIO the economic nature of a brand brand estimation of cost forecasting of the incomes generated brands in the future periods techniques Interbrand and V-RATIO |
| url |
https://nsu.ru/ef/vestnik_ngu_ef/2016_1_10 |
| work_keys_str_mv |
AT sevostyanovaog actualproblemsoftheestimationofcompetitivenessofthebrand AT popovana actualproblemsoftheestimationofcompetitivenessofthebrand |
| _version_ |
1725579020260605952 |