Nonverbal communication

Communication between members of different cultures is one of the most complicated problems on the international market. How to overcome serious problems most depends on understanding and accepting cultural differences. Member of each culture has its own way of communication, both within his/her cul...

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Bibliographic Details
Main Authors: Krasulja Nevena, Bešlin Marija
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2004-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710401021K.pdf
Description
Summary:Communication between members of different cultures is one of the most complicated problems on the international market. How to overcome serious problems most depends on understanding and accepting cultural differences. Member of each culture has its own way of communication, both within his/her culture or out of it. Not understanding nonverbal signs and symbols may create severe communication barrier. Generally, accepting that different cultures have different aspects on nonverbal communications may greatly influence the success of intercultural communication.
ISSN:0354-3471
2334-8364