ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

The importance of actions aimed at satisfying the demands of internal clients of organizations is increasingly evident in view of the need to develop a pleasant working environment for workers. In view of this, this article sought to verify how the servers evaluate the actions of endomarketing perfo...

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Bibliographic Details
Main Authors: Mikaela Daiane Prestes Floriano, Andressa Hennig Silva
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2018-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
endomarketing
educational marketing
public university
Online Access:http://www.redalyc.org/articulo.oa?id=319356599013

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