The great commercial surfaces: the Carrefour supermarkets in Brazil
This article concerns about the role that the largest multinational Companies of the retail sector act and their different ways of acting in different places they work. The french company Carrefour, that works in 25 contries, has kept functioning different kind of stores, being Hipermarket the most...
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| Format: | Article |
| Language: | Spanish |
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Universidade de São Paulo
2003-12-01
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| Series: | GEOUSP: Espaço e Tempo |
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| Online Access: | http://www.revistas.usp.br/geousp/article/view/123834 |
| Summary: | This article concerns about the role that the largest multinational Companies of the retail sector act and their different ways of acting in different places they work. The french company Carrefour, that works in 25 contries, has kept functioning different kind of stores, being Hipermarket the most difuse all over the world. The special proeminence that has been given to Carre four in this article relates to their different kind of opening, consolidation and expansion in the markets they have been actuating. Carre four Company has been in Brazil since 1975 and at this moment counts with 74 Hipermarkets distributed in 12 states of the countrry, mostly on the metropolis, capitals and interior biggest cities |
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| ISSN: | 1414-7416 2179-0892 |