THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE
This study aims to develop a conceptual model used for empirical testing of strategic orientation and the effects of the strategic orientation on organizational performance. As the strategic orientations addressed by organizations vary by organizational environment, the main objective of strategic m...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2016-11-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2016_02/4.pdf |