Direct-to-consumer Marketing to People with Hemophilia.
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2016-06-01
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| Series: | PLoS Medicine |
| Online Access: | https://doi.org/10.1371/journal.pmed.1001996 |
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doaj-697939b803d44edfbcde7556a1a56fef |
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Article |
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doaj-697939b803d44edfbcde7556a1a56fef2021-04-21T18:31:06ZengPublic Library of Science (PLoS)PLoS Medicine1549-12771549-16762016-06-01136e100199610.1371/journal.pmed.1001996Direct-to-consumer Marketing to People with Hemophilia.Philip KucabKatelyn Dow StepanyanAdriane Fugh-BermanAdriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.https://doi.org/10.1371/journal.pmed.1001996 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Philip Kucab Katelyn Dow Stepanyan Adriane Fugh-Berman |
| spellingShingle |
Philip Kucab Katelyn Dow Stepanyan Adriane Fugh-Berman Direct-to-consumer Marketing to People with Hemophilia. PLoS Medicine |
| author_facet |
Philip Kucab Katelyn Dow Stepanyan Adriane Fugh-Berman |
| author_sort |
Philip Kucab |
| title |
Direct-to-consumer Marketing to People with Hemophilia. |
| title_short |
Direct-to-consumer Marketing to People with Hemophilia. |
| title_full |
Direct-to-consumer Marketing to People with Hemophilia. |
| title_fullStr |
Direct-to-consumer Marketing to People with Hemophilia. |
| title_full_unstemmed |
Direct-to-consumer Marketing to People with Hemophilia. |
| title_sort |
direct-to-consumer marketing to people with hemophilia. |
| publisher |
Public Library of Science (PLoS) |
| series |
PLoS Medicine |
| issn |
1549-1277 1549-1676 |
| publishDate |
2016-06-01 |
| description |
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia. |
| url |
https://doi.org/10.1371/journal.pmed.1001996 |
| work_keys_str_mv |
AT philipkucab directtoconsumermarketingtopeoplewithhemophilia AT katelyndowstepanyan directtoconsumermarketingtopeoplewithhemophilia AT adrianefughberman directtoconsumermarketingtopeoplewithhemophilia |
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