Problems of the organization of advertising and information space of Kiev
The article reveals the essence of a systematic approach to develop of the concept of placement of outdoor advertising in the urban environment (for example, Kiev), taking into account historical and town-planning zoning; It is given a meaningful analysis of the concept, the state of its implementat...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National Aviation University
2016-07-01
|
| Series: | теорія та практика дизайну |
| Subjects: | |
| Online Access: | http://jrnl.nau.edu.ua/index.php/Design/article/view/10529 |
| id |
doaj-6971e03a426f4c9eacd315bd328617db |
|---|---|
| record_format |
Article |
| spelling |
doaj-6971e03a426f4c9eacd315bd328617db2020-11-25T02:32:39ZengNational Aviation Universityтеорія та практика дизайну2415-81512016-07-010920921810.18372/2415-8151.9.1052910344Problems of the organization of advertising and information space of KievV. SafronovE. SafronovaThe article reveals the essence of a systematic approach to develop of the concept of placement of outdoor advertising in the urban environment (for example, Kiev), taking into account historical and town-planning zoning; It is given a meaningful analysis of the concept, the state of its implementation in Kiev and development prospects.http://jrnl.nau.edu.ua/index.php/Design/article/view/10529дизайн міського середовищарекламні конструкціїзовнішня реклама концепція розміщення зовнішньої реклами. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
V. Safronov E. Safronova |
| spellingShingle |
V. Safronov E. Safronova Problems of the organization of advertising and information space of Kiev теорія та практика дизайну дизайн міського середовища рекламні конструкції зовнішня реклама концепція розміщення зовнішньої реклами. |
| author_facet |
V. Safronov E. Safronova |
| author_sort |
V. Safronov |
| title |
Problems of the organization of advertising and information space of Kiev |
| title_short |
Problems of the organization of advertising and information space of Kiev |
| title_full |
Problems of the organization of advertising and information space of Kiev |
| title_fullStr |
Problems of the organization of advertising and information space of Kiev |
| title_full_unstemmed |
Problems of the organization of advertising and information space of Kiev |
| title_sort |
problems of the organization of advertising and information space of kiev |
| publisher |
National Aviation University |
| series |
теорія та практика дизайну |
| issn |
2415-8151 |
| publishDate |
2016-07-01 |
| description |
The article reveals the essence of a systematic approach to develop of the concept of placement of outdoor advertising in the urban environment (for example, Kiev), taking into account historical and town-planning zoning; It is given a meaningful analysis of the concept, the state of its implementation in Kiev and development prospects. |
| topic |
дизайн міського середовища рекламні конструкції зовнішня реклама концепція розміщення зовнішньої реклами. |
| url |
http://jrnl.nau.edu.ua/index.php/Design/article/view/10529 |
| work_keys_str_mv |
AT vsafronov problemsoftheorganizationofadvertisingandinformationspaceofkiev AT esafronova problemsoftheorganizationofadvertisingandinformationspaceofkiev |
| _version_ |
1724818708240531456 |