Planning for Spontaneity: The Challenges of Disaster Communication Fieldwork

This methodological article explores the intersection of qualitative fieldwork methods in crisis communication and disaster management. While crisis communication is a popular topic of research in the public relations genre, there is relatively no methodological work to serve as a precedent for a pa...

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Bibliographic Details
Main Author: J. Suzanne Horsley PhD
Format: Article
Language:English
Published: SAGE Publishing 2012-07-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/160940691201100301