PREFERENSI KONSUMEN TERHADAP PEMBELIAN KERUPUK IKAN DI KOTA SINTANG
This study aims to determine consumer preferences of fish crackers product in Sintang city, and to determine which attributes are most considered by consumers.Attributes of the product that were analyzed in this study is the flavor, packaging, price, location, shape, color, and thickness. The sampli...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura
2017-09-01
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| Series: | Jurnal Social Economic of Agriculture |
| Online Access: | http://jurnal.untan.ac.id/index.php/jsea/article/view/21592 |