What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect
People generally prefer their initials to the other letters of the alphabet, a phenomenonknown as the name-letter effect. This effect, researchers have argued,makes people move to certain cities, buy particular brands of consumer products,and choose particular professions (e.g., Angela moves to Los...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2012-09-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00334/full |