What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect

What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect

People generally prefer their initials to the other letters of the alphabet, a phenomenonknown as the name-letter effect. This effect, researchers have argued,makes people move to certain cities, buy particular brands of consumer products,and choose particular professions (e.g., Angela moves to Los...

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Bibliographic Details
Main Authors: Oliver eDyjas, Raoul P. P. P. Grasman, Ruud eWetzels, Han L. J. van der Maas, Eric-Jan eWagenmakers
Format: Article
Language:English
Published: Frontiers Media S.A. 2012-09-01
Series:Frontiers in Psychology
Subjects:
analysis of large databases
Bayesian hierarchical hypothesis test
name-letter effect
order-restrictions
random effects
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00334/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00334/full

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