In conversation with fashion artiste Manish Arora

In conversation with fashion artiste Manish Arora

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This note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the peculiarities of the fashion industry. Further, Arora's success in ga...

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Bibliographic Details
Main Authors: J. Ramachandran, Shubha Patvardhan
Format: Article
Language:English
Published: Elsevier 2012-09-01
Series:IIMB Management Review
Online Access:http://www.sciencedirect.com/science/article/pii/S0970389612000687
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spelling doaj-68c08face5c441f99b587749d12ecaa72020-11-24T23:05:07ZengElsevierIIMB Management Review0970-38962012-09-0124314315410.1016/j.iimb.2012.07.010In conversation with fashion artiste Manish AroraJ. RamachandranShubha PatvardhanThis note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the peculiarities of the fashion industry. Further, Arora's success in gaining a toehold in the global fashion market throws light on the odds that companies from emerging economies face as they venture into advanced international markets.http://www.sciencedirect.com/science/article/pii/S0970389612000687
collection DOAJ
language English
format Article
sources DOAJ
author J. Ramachandran
Shubha Patvardhan
spellingShingle J. Ramachandran
Shubha Patvardhan
In conversation with fashion artiste Manish Arora
IIMB Management Review
author_facet J. Ramachandran
Shubha Patvardhan
author_sort J. Ramachandran
title In conversation with fashion artiste Manish Arora
title_short In conversation with fashion artiste Manish Arora
title_full In conversation with fashion artiste Manish Arora
title_fullStr In conversation with fashion artiste Manish Arora
title_full_unstemmed In conversation with fashion artiste Manish Arora
title_sort in conversation with fashion artiste manish arora
publisher Elsevier
series IIMB Management Review
issn 0970-3896
publishDate 2012-09-01
description This note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the peculiarities of the fashion industry. Further, Arora's success in gaining a toehold in the global fashion market throws light on the odds that companies from emerging economies face as they venture into advanced international markets.
url http://www.sciencedirect.com/science/article/pii/S0970389612000687
work_keys_str_mv AT jramachandran inconversationwithfashionartistemanisharora
AT shubhapatvardhan inconversationwithfashionartistemanisharora
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