Determinants attributes in purchase decision: a study in establishments commercialize street food

The attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attribute...

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Main Authors: Hannah Nicchio Loriato, Anderson Soncini Pelissari
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação em Turismo 2017-01-01
Series:Revista Brasileira de Pesquisa em Turismo
Subjects:
Online Access:https://rbtur.org.br/rbtur/article/view/1164
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spelling doaj-6812d0b3e6f54a99a1f9509636c918ec2020-11-25T03:55:18ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252017-01-0111110913210.7784/rbtur.v11i1.1164551Determinants attributes in purchase decision: a study in establishments commercialize street foodHannah Nicchio Loriato0Anderson Soncini Pelissari1UFES - Universidade Federal do Espírito SantoUFES - Universidade Federal do Espírito SantoThe attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attributes are crucial for consumers in making buying decisions in establishments that sell street food. It is a study of both qualitative and quantitative nature. In the qualitative phase was conducted semi-structured interviews with 16 customers and analyzed using content analysis.It was carried out one survey, applying 200 questionnaires, to survey data for quantitative phase . The analysis of this quantitative phase was carried out using Excel and SPSS, with the use of multivariate statistical techniques. The results indicated that the service offered is the construct considered crucial to the customers' buying decision. In addition, this study enables the spread of this research scope in the country and contributes to the entrepreneurs in the street food sector seeking strategies to keep themselves firmly in the market.https://rbtur.org.br/rbtur/article/view/1164Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua.
collection DOAJ
language English
format Article
sources DOAJ
author Hannah Nicchio Loriato
Anderson Soncini Pelissari
spellingShingle Hannah Nicchio Loriato
Anderson Soncini Pelissari
Determinants attributes in purchase decision: a study in establishments commercialize street food
Revista Brasileira de Pesquisa em Turismo
Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua.
author_facet Hannah Nicchio Loriato
Anderson Soncini Pelissari
author_sort Hannah Nicchio Loriato
title Determinants attributes in purchase decision: a study in establishments commercialize street food
title_short Determinants attributes in purchase decision: a study in establishments commercialize street food
title_full Determinants attributes in purchase decision: a study in establishments commercialize street food
title_fullStr Determinants attributes in purchase decision: a study in establishments commercialize street food
title_full_unstemmed Determinants attributes in purchase decision: a study in establishments commercialize street food
title_sort determinants attributes in purchase decision: a study in establishments commercialize street food
publisher Associação Nacional de Pós-Graduação em Turismo
series Revista Brasileira de Pesquisa em Turismo
issn 1982-6125
publishDate 2017-01-01
description The attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attributes are crucial for consumers in making buying decisions in establishments that sell street food. It is a study of both qualitative and quantitative nature. In the qualitative phase was conducted semi-structured interviews with 16 customers and analyzed using content analysis.It was carried out one survey, applying 200 questionnaires, to survey data for quantitative phase . The analysis of this quantitative phase was carried out using Excel and SPSS, with the use of multivariate statistical techniques. The results indicated that the service offered is the construct considered crucial to the customers' buying decision. In addition, this study enables the spread of this research scope in the country and contributes to the entrepreneurs in the street food sector seeking strategies to keep themselves firmly in the market.
topic Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua.
url https://rbtur.org.br/rbtur/article/view/1164
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AT andersonsoncinipelissari determinantsattributesinpurchasedecisionastudyinestablishmentscommercializestreetfood
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