Determinants attributes in purchase decision: a study in establishments commercialize street food
The attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attribute...
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Associação Nacional de Pós-Graduação em Turismo
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Online Access: | https://rbtur.org.br/rbtur/article/view/1164 |
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doaj-6812d0b3e6f54a99a1f9509636c918ec2020-11-25T03:55:18ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252017-01-0111110913210.7784/rbtur.v11i1.1164551Determinants attributes in purchase decision: a study in establishments commercialize street foodHannah Nicchio Loriato0Anderson Soncini Pelissari1UFES - Universidade Federal do Espírito SantoUFES - Universidade Federal do Espírito SantoThe attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attributes are crucial for consumers in making buying decisions in establishments that sell street food. It is a study of both qualitative and quantitative nature. In the qualitative phase was conducted semi-structured interviews with 16 customers and analyzed using content analysis.It was carried out one survey, applying 200 questionnaires, to survey data for quantitative phase . The analysis of this quantitative phase was carried out using Excel and SPSS, with the use of multivariate statistical techniques. The results indicated that the service offered is the construct considered crucial to the customers' buying decision. In addition, this study enables the spread of this research scope in the country and contributes to the entrepreneurs in the street food sector seeking strategies to keep themselves firmly in the market.https://rbtur.org.br/rbtur/article/view/1164Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Hannah Nicchio Loriato Anderson Soncini Pelissari |
spellingShingle |
Hannah Nicchio Loriato Anderson Soncini Pelissari Determinants attributes in purchase decision: a study in establishments commercialize street food Revista Brasileira de Pesquisa em Turismo Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua. |
author_facet |
Hannah Nicchio Loriato Anderson Soncini Pelissari |
author_sort |
Hannah Nicchio Loriato |
title |
Determinants attributes in purchase decision: a study in establishments commercialize street food |
title_short |
Determinants attributes in purchase decision: a study in establishments commercialize street food |
title_full |
Determinants attributes in purchase decision: a study in establishments commercialize street food |
title_fullStr |
Determinants attributes in purchase decision: a study in establishments commercialize street food |
title_full_unstemmed |
Determinants attributes in purchase decision: a study in establishments commercialize street food |
title_sort |
determinants attributes in purchase decision: a study in establishments commercialize street food |
publisher |
Associação Nacional de Pós-Graduação em Turismo |
series |
Revista Brasileira de Pesquisa em Turismo |
issn |
1982-6125 |
publishDate |
2017-01-01 |
description |
The attributes of a product can vary greatly in the importance they have for different consumers, and from the idea that there are different degrees of importance in relation to the attributes and importance that influence the buying decision. The purpose of this study is to identify which attributes are crucial for consumers in making buying decisions in establishments that sell street food. It is a study of both qualitative and quantitative nature. In the qualitative phase was conducted semi-structured interviews with 16 customers and analyzed using content analysis.It was carried out one survey, applying 200 questionnaires, to survey data for quantitative phase . The analysis of this quantitative phase was carried out using Excel and SPSS, with the use of multivariate statistical techniques. The results indicated that the service offered is the construct considered crucial to the customers' buying decision. In addition, this study enables the spread of this research scope in the country and contributes to the entrepreneurs in the street food sector seeking strategies to keep themselves firmly in the market. |
topic |
Importância do Atributo. Atributo Determinante. Decisão de Compra. Satisfação. Comida de Rua. |
url |
https://rbtur.org.br/rbtur/article/view/1164 |
work_keys_str_mv |
AT hannahnicchioloriato determinantsattributesinpurchasedecisionastudyinestablishmentscommercializestreetfood AT andersonsoncinipelissari determinantsattributesinpurchasedecisionastudyinestablishmentscommercializestreetfood |
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