Synergetic Paradigm and Long-term Loyalty Institute in Industrial Enterprises Marketing Organization

The marketing activities of industrial enterprises by interests coordinating and reflexive identification of market players are considered. The market value provided by an enterprise is identified as the ideal final state which draws consumer preferences. The proposed expansion of marketing concept...

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Bibliographic Details
Main Author: A. V. Popov
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-12-01
Series:Економіка розвитку
Subjects:
Online Access:http://www.ed.ksue.edu.ua/ER/knt/e114_60/e114popo.pdf