OS HÁBITOS DE CONSUMO DAS GERAÇÕES Y E Z: A DIMENSÃO AMBIENTAL NOS CONTEXTOS FAMILIAR E ESCOLAR

OS HÁBITOS DE CONSUMO DAS GERAÇÕES Y E Z: A DIMENSÃO AMBIENTAL NOS CONTEXTOS FAMILIAR E ESCOLAR

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The aim of this study was to identify if the acquisition of knowledge about sustainability for Y and Z generations occurs in family or school contexts. Characterized as quantitative and descriptive, this study used a questionnaire adapted from Bhattacharya; Korschun; Sen (2009). Students of high sch...

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Bibliographic Details
Main Authors: Edson Roberto Scharf, Célio Paulo Rosa, Denise Oliveira
Format: Article
Language:English
Published: Universidade Federal do Ceará 2012-12-01
Series:Contextus
Subjects:
Ecological products
green marketing
consumer behavior
responsible consumption
attitude.
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/334/144

Internet

http://www.contextus.ufc.br/index.php/contextus/article/view/334/144

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