Value-in-use in a B2B food service logistic context

Value-in-use in a B2B food service logistic context

The main objective of this research is to understand the way a provider participates and contributes in the value co-creation process and identify the drivers that contribute to it. Given the nature of the phenomena under study a qualitative research approach was chosen to conduct this study. To...

Full description

Bibliographic Details
Main Authors: Luís Miguel de Castro Ferreira, João Menezes
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2015-01-01
Series:Tourism & Management Studies
Subjects:
value-in-use
value co-creation
service experience
logistic providers
Online Access:https://tmstudies.net/index.php/ectms/article/view/769/1293

Similar Items

Similar Items