| Summary: | The information-digital era has led to the emergence in our social life of a number of new paradigms - social standards and patterns of behavior, new values and beliefs that are implemented in all spheres of society. The paper aims to analyze the emerging paradigms regarding the changes they introduce in our social lives and threats brought about by these changes. The authors analyze such paradigms as a new attitude to information, the introduction of digital technologies, changes in the qualification level of the workforce, new features of the lifestyle, and a change in spatial behavior. It is concluded that each paradigm introduces behavioral standard modifications to social life and makes social activity easier in terms of physical costs. At the same time, each new paradigm simultaneously generates new challenges for a person: problems of selecting information and assessing its reliability, arising information inequality, underdevelopment of digital culture, a shortage of relevant specialists, and the disappearance of a number of professions. Overall, the authors view these challenges as inevitable consequences of growth that humanity must explore and learn to overcome.
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