Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Limited research has empirically explored the antecedents that explain product-country image in the context of international marketing. This topic is particularly important as consumers’ concerns about sustainability and the country of origin are relevant factors influencing purchase decisions relat...

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Bibliographic Details
Main Authors: María del Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
product-country image
image crises
subjective knowledge
perceived risk
organic and induced image
Spanish horticultural sector
Online Access:https://www.mdpi.com/2071-1050/13/4/2194

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