THE ROLE OF SOCIAL RESPONSIBILITY STRATEGIES EMPLOYED BY EUROPEAN AUTOMOTIVE CORPORATIONS IN DEVELOPING SUSTAINABLE BUSINESSES

THE ROLE OF SOCIAL RESPONSIBILITY STRATEGIES EMPLOYED BY EUROPEAN AUTOMOTIVE CORPORATIONS IN DEVELOPING SUSTAINABLE BUSINESSES

Corporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive business...

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Bibliographic Details
Main Authors: Cristina Gănescu, Andreea Gangone, Mihaela Asandei
Format: Article
Language:English
Published: Universităţii "Constantin Brâncoveanu" 2013-01-01
Series:Strategii Manageriale
Subjects:
corporate social responsibility
social responsibility strategy
sustainable development
content analysis
Online Access:http://www.strategiimanageriale.ro/images/images_site/articole/article_b2728b3bba9d8e5d1fedf012399aad3b.pdf

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