Comunicação integrada ao marketing no e-commerce

Comunicação integrada ao marketing no e-commerce

This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and c...

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Bibliographic Details
Main Authors: Marcela Leite Monteiro, Giuliana Godoy Grabber, Gustavo Gobbato
Format: Article
Language:English
Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2012-07-01
Series:ECCOM
Subjects:
Communication plan integrated marketing
E-commerce.
Online Access:http://publicacoes.fatea.br/index.php/eccom/article/view/543/378
id doaj-670642c0e4a043229ac57e06cbca9475
record_format Article
spelling doaj-670642c0e4a043229ac57e06cbca94752020-11-25T02:59:28ZengCentro Universitário Teresa D'Ávila - UNIFATEAECCOM2177-50872012-07-01368798Comunicação integrada ao marketing no e-commerceMarcela Leite MonteiroGiuliana Godoy GrabberGustavo GobbatoThis article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.http://publicacoes.fatea.br/index.php/eccom/article/view/543/378Communication plan integrated marketingE-commerce.
collection DOAJ
language English
format Article
sources DOAJ
author Marcela Leite Monteiro
Giuliana Godoy Grabber
Gustavo Gobbato
spellingShingle Marcela Leite Monteiro
Giuliana Godoy Grabber
Gustavo Gobbato
Comunicação integrada ao marketing no e-commerce
ECCOM
Communication plan integrated marketing
E-commerce.
author_facet Marcela Leite Monteiro
Giuliana Godoy Grabber
Gustavo Gobbato
author_sort Marcela Leite Monteiro
title Comunicação integrada ao marketing no e-commerce
title_short Comunicação integrada ao marketing no e-commerce
title_full Comunicação integrada ao marketing no e-commerce
title_fullStr Comunicação integrada ao marketing no e-commerce
title_full_unstemmed Comunicação integrada ao marketing no e-commerce
title_sort comunicação integrada ao marketing no e-commerce
publisher Centro Universitário Teresa D'Ávila - UNIFATEA
series ECCOM
issn 2177-5087
publishDate 2012-07-01
description This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.
topic Communication plan integrated marketing
E-commerce.
url http://publicacoes.fatea.br/index.php/eccom/article/view/543/378
work_keys_str_mv AT marcelaleitemonteiro comunicacaointegradaaomarketingnoecommerce
AT giulianagodoygrabber comunicacaointegradaaomarketingnoecommerce
AT gustavogobbato comunicacaointegradaaomarketingnoecommerce
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