AESTHETICS CONFERS VALUE TO THE FIRM

The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it fro...

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Bibliographic Details
Main Authors: Gheorghe MEGHISAN, Flaviu MEGHISAN
Format: Article
Language:English
Published: Universitaria Press Craiova 2006-01-01
Series:Management & Marketing
Online Access:http://www.mnmk.ro/documents/2006/2006-6.pdf

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