AESTHETICS CONFERS VALUE TO THE FIRM
The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it fro...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2006-01-01
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| Series: | Management & Marketing |
| Online Access: | http://www.mnmk.ro/documents/2006/2006-6.pdf |
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doaj-66fe33053a0d47e69c28aeb99cdfe8de |
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Article |
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doaj-66fe33053a0d47e69c28aeb99cdfe8de2020-11-24T21:25:49ZengUniversitaria Press CraiovaManagement & Marketing1841-24162006-01-0116972AESTHETICS CONFERS VALUE TO THE FIRMGheorghe MEGHISANFlaviu MEGHISANThe aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it from thecompetitional offensive; it induces the rising of productivity and the reductionof costs; it reduces the distances between the stages of the launch of a newproduct on the market and its maturity.http://www.mnmk.ro/documents/2006/2006-6.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Gheorghe MEGHISAN Flaviu MEGHISAN |
| spellingShingle |
Gheorghe MEGHISAN Flaviu MEGHISAN AESTHETICS CONFERS VALUE TO THE FIRM Management & Marketing |
| author_facet |
Gheorghe MEGHISAN Flaviu MEGHISAN |
| author_sort |
Gheorghe MEGHISAN |
| title |
AESTHETICS CONFERS VALUE TO THE FIRM |
| title_short |
AESTHETICS CONFERS VALUE TO THE FIRM |
| title_full |
AESTHETICS CONFERS VALUE TO THE FIRM |
| title_fullStr |
AESTHETICS CONFERS VALUE TO THE FIRM |
| title_full_unstemmed |
AESTHETICS CONFERS VALUE TO THE FIRM |
| title_sort |
aesthetics confers value to the firm |
| publisher |
Universitaria Press Craiova |
| series |
Management & Marketing |
| issn |
1841-2416 |
| publishDate |
2006-01-01 |
| description |
The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it from thecompetitional offensive; it induces the rising of productivity and the reductionof costs; it reduces the distances between the stages of the launch of a newproduct on the market and its maturity. |
| url |
http://www.mnmk.ro/documents/2006/2006-6.pdf |
| work_keys_str_mv |
AT gheorghemeghisan aestheticsconfersvaluetothefirm AT flaviumeghisan aestheticsconfersvaluetothefirm |
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1725982546812993536 |