AESTHETICS CONFERS VALUE TO THE FIRM
The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it fro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2006-01-01
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| Series: | Management & Marketing |
| Online Access: | http://www.mnmk.ro/documents/2006/2006-6.pdf |
| Summary: | The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it from thecompetitional offensive; it induces the rising of productivity and the reductionof costs; it reduces the distances between the stages of the launch of a newproduct on the market and its maturity. |
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| ISSN: | 1841-2416 |