Competitive strategies of differentiation and cost minimization

The strategies of differentiation and cost minimization are oriented on reception of competitive advances in the broad range of industries/branches, that allows companies to achieve effective exceed in the industry-average indicators. Using the both strategies can bring the synergetic effect in comp...

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Bibliographic Details
Main Author: O. Mikhailov
Format: Article
Language:Russian
Published: State University of Management 2019-09-01
Series:Управление
Subjects:
Online Access:https://upravlenie.guu.ru/jour/article/view/219

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