Communicative Features of Online Tourism Discourse
The article deals with communicative possibilities of speech strategies and tactics of online tourism discourse. Tourism discourse can be presented in various media spheres – in periodicals, on television, in booklets and reference books, as well as on the Internet. The linguistic means of expres...
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| Format: | Article |
| Language: | English |
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Danubius University
2018-10-01
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| Series: | Journal of Danubian Studies and Research |
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| Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/5383/4658 |
| Summary: | The article deals with communicative possibilities of speech strategies and tactics of online
tourism discourse. Tourism discourse can be presented in various media spheres – in periodicals, on
television, in booklets and reference books, as well as on the Internet. The linguistic means of
expressing the communicative strategies and tactics on the Internet sites that advertise tours in the
Danube region countries are described. The article focuses on the persuasive function realized in tourist
advertisements and brochures and enumerates a number of strategies and tactics used by travel agents
on tourism websites in order to attract people to the places of interest in the Danube region. |
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| ISSN: | 2284-5224 |