Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach

Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach

The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the prese...

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Bibliographic Details
Main Authors: Anne BILLER, Séverine HALIMI-FALKOWICZ
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2013-07-01
Series:Essachess
Subjects:
binding communication
action-research
experimental approach
controlling variables
environmental preservation
Online Access:http://www.essachess.com/index.php/jcs/article/view/193/206

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