The Influence of IMC Implementation on the Brand Awareness of BLANJA.com
Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is qua...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2021-06-01
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| Series: | JKG (Jurnal Komunikasi Global) |
| Subjects: | |
| Online Access: | http://www.jurnal.unsyiah.ac.id/JKG/article/view/20156 |
