La dimensión cultural del individualismo y su impacto en el discurso transaccional de las páginas web de negocios españolas y estadounidenses
<p>This paper hypothesizes that the different cultural orientations that Spain and USA hold with respect to Hofstede’s (2003/1991) Individualism cultural dimension may promote different professional discourse cultures in business we sites. A corpus of 100 business websites from the toy industr...
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| Format: | Article |
| Language: | English |
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Universidad Politécnica de Valencia
2012-07-01
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| Series: | Revista de Lingüística y Lenguas Aplicadas |
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| Online Access: | http://polipapers.upv.es/index.php/rdlyla/article/view/1130 |