| Summary: | Tourism continues to be a driver of economic growth and contributes to direct and indirect
employment. The diversity of visitor experiences has allowed more South Africans and visitors to
explore individual stories, communities, authentic places and ideas that shape the social and physical
environment. Considering that tourists are becoming major role players in sustainable tourism, this
study sought to determine the push and pull factors for tourists visiting cultural and heritage sites in
KwaZulu Natal. The push and pull factors were then analysed and triangulated with other attributes of
the subcategories. The results are that the sustainability of cultural and heritage places have
improved due to public participation and tourism awareness. The push factors identified include the
desire for escape, relaxation, and exploration of cultural heritage sites. Tranquillity, authentic natural
environment, rurality and emotion were found to be the main pull factors. The study concludes that
KwaZulu Natal is becoming a favourable cultural tourism destination with participants expressing
satisfaction with the essential amenities.
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