The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-...

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Bibliographic Details
Main Authors: Insook Ahn, Soo Hyun Kim, Munyoung Kim
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
bio-altruistic value
descriptive norms
injunctive norms
enjoyment-based motivation
sustainable consumption
Online Access:https://www.mdpi.com/2071-1050/12/17/6797

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