The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia

The main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and me...

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Main Authors: Nedeljković-Knežević Milena, Pavluković Vanja
Format: Article
Language:English
Published: University of Novi Sad, Department of Geography, Tourism and Hotel Management 2020-01-01
Series:Geographica Pannonica
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdf
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spelling doaj-6657a357630e493d80041424e1a6a0f42020-11-25T04:11:09ZengUniversity of Novi Sad, Department of Geography, Tourism and Hotel Management Geographica Pannonica0354-87241820-71382020-01-012421571670354-87242002157NThe influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in SerbiaNedeljković-Knežević Milena0Pavluković Vanja1https://orcid.org/0000-0001-7093-3656University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, SerbiaThe main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and medical sector, which are linked through the ever-growing health tourism industry. Different influences of dimensions of culture (uncertainty avoidance, performance orientation, group collectivism, assertiveness and gender equality) on dimensions of entrepreneurial orientation (work ethic. innovativeness, empathy, autonomy and risk readiness) are confirmed. The obtained results are important for defining the cultural framework which influences the development of entrepreneurial activities within tourism and health service sectors in Serbia.https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdfglobe modelculture dimensionsentrepreneurial orientationservice sectortransitional society
collection DOAJ
language English
format Article
sources DOAJ
author Nedeljković-Knežević Milena
Pavluković Vanja
spellingShingle Nedeljković-Knežević Milena
Pavluković Vanja
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
Geographica Pannonica
globe model
culture dimensions
entrepreneurial orientation
service sector
transitional society
author_facet Nedeljković-Knežević Milena
Pavluković Vanja
author_sort Nedeljković-Knežević Milena
title The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
title_short The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
title_full The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
title_fullStr The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
title_full_unstemmed The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
title_sort influence of globe culture dimensions on entrepreneurial orientation in tourism and medical service sectors in serbia
publisher University of Novi Sad, Department of Geography, Tourism and Hotel Management
series Geographica Pannonica
issn 0354-8724
1820-7138
publishDate 2020-01-01
description The main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and medical sector, which are linked through the ever-growing health tourism industry. Different influences of dimensions of culture (uncertainty avoidance, performance orientation, group collectivism, assertiveness and gender equality) on dimensions of entrepreneurial orientation (work ethic. innovativeness, empathy, autonomy and risk readiness) are confirmed. The obtained results are important for defining the cultural framework which influences the development of entrepreneurial activities within tourism and health service sectors in Serbia.
topic globe model
culture dimensions
entrepreneurial orientation
service sector
transitional society
url https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdf
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