The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia
The main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and me...
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University of Novi Sad, Department of Geography, Tourism and Hotel Management
2020-01-01
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdf |
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doaj-6657a357630e493d80041424e1a6a0f42020-11-25T04:11:09ZengUniversity of Novi Sad, Department of Geography, Tourism and Hotel Management Geographica Pannonica0354-87241820-71382020-01-012421571670354-87242002157NThe influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in SerbiaNedeljković-Knežević Milena0Pavluković Vanja1https://orcid.org/0000-0001-7093-3656University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, SerbiaThe main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and medical sector, which are linked through the ever-growing health tourism industry. Different influences of dimensions of culture (uncertainty avoidance, performance orientation, group collectivism, assertiveness and gender equality) on dimensions of entrepreneurial orientation (work ethic. innovativeness, empathy, autonomy and risk readiness) are confirmed. The obtained results are important for defining the cultural framework which influences the development of entrepreneurial activities within tourism and health service sectors in Serbia.https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdfglobe modelculture dimensionsentrepreneurial orientationservice sectortransitional society |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Nedeljković-Knežević Milena Pavluković Vanja |
spellingShingle |
Nedeljković-Knežević Milena Pavluković Vanja The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia Geographica Pannonica globe model culture dimensions entrepreneurial orientation service sector transitional society |
author_facet |
Nedeljković-Knežević Milena Pavluković Vanja |
author_sort |
Nedeljković-Knežević Milena |
title |
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia |
title_short |
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia |
title_full |
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia |
title_fullStr |
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia |
title_full_unstemmed |
The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia |
title_sort |
influence of globe culture dimensions on entrepreneurial orientation in tourism and medical service sectors in serbia |
publisher |
University of Novi Sad, Department of Geography, Tourism and Hotel Management |
series |
Geographica Pannonica |
issn |
0354-8724 1820-7138 |
publishDate |
2020-01-01 |
description |
The main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and medical sector, which are linked through the ever-growing health tourism industry. Different influences of dimensions of culture (uncertainty avoidance, performance orientation, group collectivism, assertiveness and gender equality) on dimensions of entrepreneurial orientation (work ethic. innovativeness, empathy, autonomy and risk readiness) are confirmed. The obtained results are important for defining the cultural framework which influences the development of entrepreneurial activities within tourism and health service sectors in Serbia. |
topic |
globe model culture dimensions entrepreneurial orientation service sector transitional society |
url |
https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242002157N.pdf |
work_keys_str_mv |
AT nedeljkovicknezevicmilena theinfluenceofglobeculturedimensionsonentrepreneurialorientationintourismandmedicalservicesectorsinserbia AT pavlukovicvanja theinfluenceofglobeculturedimensionsonentrepreneurialorientationintourismandmedicalservicesectorsinserbia AT nedeljkovicknezevicmilena influenceofglobeculturedimensionsonentrepreneurialorientationintourismandmedicalservicesectorsinserbia AT pavlukovicvanja influenceofglobeculturedimensionsonentrepreneurialorientationintourismandmedicalservicesectorsinserbia |
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