Explorative Study of M-Commerce As a Small Business Innovation Strategy
MSMEs have proven to be part of the national economic backbone and have survived the economic crisis that has occurred in Indonesia. However, MSMEs are required to continue to innovate in their business strategies in the rapid disruption of business. The purpose of this study is to explore the role...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2020-05-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/30161 |