Developing credit card market from Vietnamese consumers’ perspective

Developing credit card market from Vietnamese consumers’ perspective

This study aims to identify the factors affecting the intention to use credit cards in Vietnam. Previous empirical studies on planned and actual behaviors showed that customers decide to own and use credit cards through their awareness of credit cards, including perceived usefulness, perceived behav...

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Bibliographic Details
Main Authors: Vuong Duc Hoang Quan, Trinh Hoang Nam
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2017-04-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
credit card
intention to use
tpb
tam
sem
vietnam.
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/197

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