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Advertisement, with its roots in remote ages, has acquired the full vim and vigour in industrial era, when consumer production is determined by machinery characteristics of production rather than by demand, so it has become necessary to rouse the demand artificially. And the producer has successful...

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Bibliographic Details
Main Author:	Vladimir Bukh
Format:	Article
Language:	Russian
Published:	Russian Academy of Architecture and Construction Sciences 2006-05-01
Series:	Проект Байкал
Online Access:	http://www.projectbaikal.com/index.php/pb/article/view/482