Methodological support for estimating the level of internal communications efficiency at an enterprise

• Main Author: Hanna Demchenko
• Format: Article
• Language: English
• Published: LLC "CPC "Business Perspectives" 2019-09-01
• Series: Управління розвитком
• Subjects: analysis; fuzzy logic; internal communication; level of efficiency; performance measures
• Online Access: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12470/DM_2019_02_Demchenko.pdf

Systematic analysis of the level of communication efficiency at an enterprise ensures its increased performance. Thus, it helps to establish long-term partnership relations with contact audiences and to form consumer loyalty in the external environment. As for the internal environment of an enterprise, the analysis of communication processes can reveal the “unformalized” relations between management and subordinates, determine the degree of autonomy of the individual units, evaluate the effectiveness of the feedback between the components of the management structure. It thus helps to establish effective communication processes within the enterprise. Therefore, assessing the effectiveness of communication processes at an enterprise is of particular significance. In view of this, the purpose of the article is to develop a methodological support for estimating the level of internal communications efficiency at the enterprise. The system of indicators for the internal communications assessment has been proposed, which includes quantitative and qualitative indicators and makes it possible to comprehensively assess the state and the level of internal communications efficiency. In order to assess the level of internal communications effectiveness, the methodological approach is proposed, which is based on the use of expert methods, taking into account logical rules for constructing functions of each element attribute and the process of internal communications. This methodological approach may be used at the industrial enterprises in order to determine the level of internal communications efficiency at the operating departments or at the enterprise as a whole.